I’m A Soundbyte!
Thank God I remembered stuff from the Google Bombing piece I did for JAM magazine - I was sufficiently qualified, I guess to be an “expert” on the topic … actually expert is pushing it, but knowledgeable commentator is fair 
I made my first news appearance as a “soundbyte” on Al-Jazeera, thanks to a former colleague who now works for a production house that does a weekly show for the English channel.
The Google bombing story starts at 5:15 in this nearly 12 minute video: