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Amazon Gobbles Up Audible!

No, not because the CEO read my column and was convinced ;-)

After some initial hiccups, the deal seems to be done! Rick Munarriz of the The Motley Fool has some great analysis of why Amazon.com was so interested in snapping up Audible. This line was the most interesting:

I would be shocked if in the 2008 holiday season, Amazon doesn’t pitch portable media players sold on its site without some form of extended free trial of Audible as a carrot.

Read full article here.

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This entry was posted on Monday, March 10th, 2008 at 11:30 pm and is filed under Blog Posts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Amazon Gobbles Up Audible!”

  1. Shiv Says:
    March 27th, 2008 at 2:20 am

    Ya - or even bundle an audio version of the book with the e-book on Kindle so that you can read and listen at the same time or do either at less price than buying both

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