Amazon Gobbles Up Audible!
Monday, March 10th, 2008No, not because the CEO read my column and was convinced 
After some initial hiccups, the deal seems to be done! The Motley Fool has some great analysis of why Amazon.com was so interested in snapping up Audible. This line was the most interesting:
I would be shocked if in the 2008 holiday season, Amazon doesn’t pitch portable media players sold on its site without some form of extended free trial of Audible as a carrot.
Read full article here.